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Salvatore Ferro

Salvatore FerroSalvatore Ferro, President & CEO of Alure Home Improvements, started his career with the company in 1989 as a production manager. After serving in production, sales, and general management roles, Ferro took on the roles of President & CEO in 2002. Alure has been in business since 1946 and specializes in full service remodeling and design build. With Ferro’s leadership and remarkable people skills, Alure grew from a small painting contractor to one of the most successful remodeling companies in the country. Ferro believes the key to a successful company is its people, and he has worked diligently to promote a team attitude that focuses on an inclusive culture, where employees are encouraged to share input, as well as attend personal development training such as Tony Robbins and Dale Carnegie Seminars. Ferro graduated from Lindenhurst Senior High School in 1981 and then attended SUNY Farmingdale where he graduated in 1984. He spent some time in sales and financial planning before applying his passion for construction in his current career, working at a few different home improvement companies before joining Alure. He also holds (CR) and (CKD) industry certifications.

Industry professionals often look to Ferro for advice on ways to improve and develop products in the remodeling industry, and also for how to manage a company and cultivate the right employees to reach the standard of service that Alure Home Improvements has attained.

Ferro has been featured in Newsday, LIBN, Remodeling Magazine, Professional Remodeler and Replacement Contractor; spoken at various industry events including the National Association of Home Builders and the Replacement Contractors Executive Conference; and hosted a number of renovation episodes on the D-I-Y channel as well as Bar Rescue and George to the Rescue.  Most notably, Ferro and Alure Home Improvements’ remarkable reputation enabled them to participate in ABC’s, Extreme Makeover: Home Edition where they completed eight projects for the show.

Ferro, one of the most respected leaders in the home improvement industry, and Alure, one of the most successful remodeling companies in the country, have received numerous accolades for their work in the industry and the community. They include; the “Owens Corning Excellence in Customer Service Award”, the “Owens Corning Franchise of the Year Award, the “Forbes Business Enterprise Award,”  and the “National Remodeler of the Year Award” from Professional Remodeler Magazine, among others.

Personally, Ferro was inducted into the Farmingdale Business Hall of Fame, The Fred Case  Remodeling Entrepreneur of the Year Award, the LIBN Outstanding CEO award, the Long Island Association Harry Chapin Humanitarian Award for Community Service,  the Owens Corning Panther Award for outstanding service, leadership and development of the Owens Corning Basement Franchise, the Home Improvement Management Summit Industry Legend award, for his innovation, dedication and leadership, saying that his “creativity, improvisation, risk taking, and willingness to share have set a high standard for those who seek excellence in the Home Improvement Industry,” voted  as Long Islands Most Philanthropic Person by Long Island Press, voted one of the  “Top 50 Most Influential People on Long Island and received the LIBN ICON Award.

Ferro even put on the gloves and boxed in Long Island’s Fight for Charity as the main event in 2014, an event he now hosts annually.

Ferro is a very active member in the community, who has helped raise thousands of dollars for non-profit organizations and serves on the boards of several, including the Nassau County Dept. of Consumer Affairs Home Industry Advisory Board, The Clark Gillies Foundation, The Interfaith Nutrition Network and the Family Service League. Ferro is also a member and President of The Long Island Builders Institute, the largest chapter of the NYS Builders Association, and is also a founding active board member of Empire National Bank, a local bank specializing in personal touch business banking with branches in Nassau, Suffolk and NYS.

Ferro lives in Commack with his 3 children, and his new bride Molly, along with her daughters.


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